From a personal agenda to a hotel booking or an assigned bus, Roche's event attendees need information that is relevant to them. Roche asked its event agency, Minyoubis, to find a flexible way to deliver it.
Using Fliplet, Minyoubis created a reusable starting point for Roche's events. The partnership also delivered a career development platform that grew from an expected 5,000 participants to 15,000.
In the interview, Johann Klassen, Event Technology Manager at Roche, and Stefan Kiefer, Project Manager at Minyoubis, explain how they built and adapted these experiences.
Roche's requirements
Roche wanted to replace its existing event tool. Security came first: its risk assessment covered data location, patch management and encryption.
Roche also wanted each event to have its own branding in the App Store and Google Play, a web version, and the flexibility to add features as needs changed. Minyoubis chose Fliplet's event template as a starting point it could adapt to those requirements.
“The templates meant we didn't have to build everything from scratch.”
Personal details, one place
Minyoubis adapted the template to Roche's branding and reused it for later events. Attendees could find their own sessions alongside speaker information and event details. Where relevant, they could also see their hotel, check-in dates and assigned bus.
Event managers could handle cancellations and replacements through the web version. Stefan says event teams can also update information directly, reducing the need for repeated emails and printed materials.
“The aim was to give people one place to find what they need before, during, and after the event.”
Career day for 15,000
For Roche's internal career development day, Minyoubis built a web platform where employees could choose topics, receive a personalized agenda and add sessions to their work calendars. Johann says the team had around two to three weeks to provide the platform to stakeholders.
The team expected around 5,000 participants. Johann and Stefan report that 15,000 took part. As the project team developed new ideas over the following weeks, Minyoubis responded to requests for additional functionality. Johann recalls solutions being provided within hours.
What Roche measured
Across Roche's event apps, Johann reports an approximate 70% download rate, compared with around 30 to 40% previously. He notes that the rate varies by event.
In post-event surveys for some events, Johann reports an average usefulness rating of 4.7 out of 5. He says external attendees particularly appreciate practical information about the event and where to go.
Roche also reviews screen usage and clicks. Johann shares those insights with event managers to help them decide what to include in future events.
Career development day 15,000 Participants
Event app download rate ~70% Varies by event
Average usefulness rating 4.7/5 Surveys for some events
Looking ahead
Roche is exploring experiences that run for several months, with updated information, workshop bookings and notifications. Johann also describes a future in which event managers can set up smaller events themselves, while keeping Roche's branding.
Keep information close
Stefan recommends starting with a template, adapting it to the event and making the benefit clear to attendees. Johann recommends a simple interface that puts essential information one tap from the landing screen.
“Keep the UI simple and have the key information right at the fingertip.”
