The Business Challenge

Red Dog Media hosted a three-day off-site Managerial Retreat designed to align leaders and share critical information. Historically, events like this relied on printed agendas and static materials, an approach that limited flexibility and felt misaligned with the company's technology-driven culture.

Key challenges included:

• No ability to update materials once printed
• Manual communication for schedule changes
• No visibility into whether attendees reviewed key information
• No internal app development or IT resources
• Limited time to plan and launch before the event

The team required a rapid, professional solution that could be developed and managed in-house.

Why Fliplet

Fliplet stood out as a platform that allowed Red Dog Media to build and publish a professional event app, without coding, app store submissions, or external technical support.

Fliplet's web app approach enabled:

• Instant access via mobile devices
• No Apple App Store or Google Play approvals
• Rapid deployment on a short timeline
• Complete ownership and control by non-technical users

The Solution

Using Fliplet, Red Dog Media built a mobile-friendly event app that centralized all retreat information in one place. The app was shared with attendees two weeks before the event, allowing managers to review the content and arrive prepared.

The app included:

• A digital agenda replacing printed materials
• Session details and room locations
• Flight and logistics information
• Contact information for attendees and guest speakers
• Push-style updates for real-time schedule changes

As Heather Youngson explains, "We didn't have to go through all the hoops of the Apple Store or Google Play. We could do it almost like an online version."

Implementation Experience

The app was built independently by an executive assistant with no technical background, using Fliplet's guided setup and configuration tools.

During the retreat, updates were published instantly, allowing the team to communicate changes without interrupting sessions. Attendees regularly referenced the app throughout the event to check schedules, locations, and logistics. Heather Youngson from Red Dog Media confirms:

Measurable Impact

Fliplet's built-in analytics provided clear insight into attendee engagement, enabling Red Dog Media to:

• Track which pages were viewed and for how long
• Confirm that key information was actively reviewed
• Identify attendees who had not accessed important details
• Follow up selectively instead of sending broad reminders

With a small group of 18 managers, this visibility ensured everyone stayed informed without unnecessary communication. According to Heather Youngson, "I loved that I could see they didn't just open the app and close it—I could see that they actually went through the pages."

Results

By using Fliplet, Red Dog Media successfully:

• Eliminated printed agendas and static materials
• Enabled consistent engagement before and during the event
• Delivered real-time communication for schedule changes
• Reduced reliance on emails and verbal announcements

Attendees responded positively to the ease of access and centralized information. As Youngson notes, "Everybody enjoyed the fact that they could just pull it up on their phone and find what they needed."

Ongoing Value

Rather than rebuilding for future events, the app remains available as a reusable template.

For future retreats, Red Dog Media can:

• Duplicate the existing app
• Refresh content without redesigning the structure
• Significantly reduce setup time

This made the one-month subscription a cost-effective investment with long-term value. Youngson explains, "We paid for one month, but we don't lose what we built. I can edit it for next year instead of starting from scratch."