50 Post Event Survey Questions: Who to Ask and Why
Feedback drives iteration, improvement, and innovation. Great feedback is the bedrock of massive growth for organizations of all kinds. So getting the right event survey questions matters. Gathering feedback from event attendees, sponsors, speakers, and staff is crucial for improving future events and enhancing attendee satisfaction.
In this guide, we'll show you 50 survey question examples that you can start implementing. With Fliplet, you can build an event app that does everything for your attendees—even collect their feedback.
Key Takeaways
- Event surveys provide essential feedback for improving future events.
- Different types of survey questions can yield varied insights.
- Timing and audience targeting are crucial for survey effectiveness.
- Tailoring questions to your audience ensures more relevant feedback.
- Using technology like mobile survey apps can streamline the feedback process.
What is an Event Survey?
An event survey is a tool used to collect feedback from various stakeholders involved in an event. These surveys aim to gather insights on attendee satisfaction, event logistics, content quality, and more. By understanding the attendees' perspectives, organizers can make informed decisions to enhance future events.
Why are Event Surveys Important?
Event surveys are essential for several reasons:
- Enhance Attendee Experience—Understanding what attendees liked or disliked helps tailor future events.
- Identify Areas of Improvement—Surveys highlight logistical or content areas that need enhancement.
- Measure Event Success—Gauging success based on attendee satisfaction provides a clear metric for ROI.
- Boost Engagement—Actively involving attendees in feedback processes increases their engagement and investment.
Preparing Effective Event Surveys
To create effective event surveys, align the event survey questions with your event's objectives:
- Define your objectives.
- Segment your audience (attendees, sponsors, speakers, staff).
- Choose the right type of questions—utilize a mix of open-ended, closed-ended, and scaled questions.
- Ensure surveys are well-structured.
- Send them within 24–48 hours post-event to maximize response rates.
- Encourage participation by offering incentives and keeping surveys concise.
- The best way is to have a single tool that serves as your event app and survey mobile app—Fliplet makes this easy.
Types of Event Survey Questions
- Open-ended questions—Encourage free expression and rich qualitative insights.
- Closed-ended questions—Offer predefined choices for easy analysis.
- Nominal questions—Categorize responses (e.g., job title, department).
- Yes or No questions—Offer clear binary choices.
- Likert scale questions—Assess degree of agreement (1–5 or 1–7).
- Rating scale questions—Rate aspects on a numerical scale (e.g., 1–10).
By combining these types, organizers can gather comprehensive and actionable insights.
Post-Event Survey Questions
Send post-event surveys within 24–48 hours after the event.
- For Staff:
- What challenges did you face?
- How effective was communication?
- For Attendees:
- Why did you attend?
- What did you most enjoy?
- How satisfied were you?
- What could be improved?
- Would you recommend this event?
- For Sponsors:
- How well did the event meet your sponsorship goals?
- Would you sponsor again?
- For Speakers:
- How would you rate audience engagement?
- Were logistics well-organized?
- For Volunteers:
- What training was most helpful?
- Did you feel supported?
- For Virtual Events:
- How effective was the virtual platform?
- What technical issues did you encounter?
Pre-Event Survey Questions
Pre-event surveys help set expectations:
- What are your expectations?
- What topics interest you?
- How did you hear about this event?
- What are your main goals?
- Which speakers or sessions are you most looking forward to?
- What would make this event a success for you?
Use these as a starting point and add others that fit your event.
Getting Detailed Feedback After the Event using an app
Using a feedback app streamlines gathering and analyzing responses.
Benefits:
- Ease of access (attendees can respond via mobile)
- Real-time analysis
- Customization (multiple question types)
- Engagement (rating scales, comments)
Analyze the data to:
- Identify patterns
- Segment responses
- Balance quantitative and qualitative insights
- Prioritize recurring issues
- Share insights with your team
- Implement changes
- Increase loyalty by showing attendees their feedback leads to tangible improvements
Build Your Own Event Survey Questionnaire Using Fliplet's Event App
Leverage Fliplet to make an event app that does everything for attendees—including gathering post-event survey data. That's an all-in-one approach: no need for a second app, website, or QR code. Attendees do it all in a single place. Fliplet offers templates and customization to suit your event's needs. Book a demo to check out Fliplet's Event App.
Summary
Event survey questions are a powerful tool to gain insights into what worked and what didn't, allowing organizers to make informed decisions. By tailoring questions to different stakeholders—attendees, sponsors, speakers, staff, volunteers—and using the right mix of question types, you can gather actionable feedback that drives continuous improvement. Use technology like Fliplet's event app to streamline the feedback process and keep everything in one place. Reach out to our team today—Book a demo.
Lisa Broom is the Content Writer and Head of Marketing at Fliplet - an app building platform that enables anyone to easily create engaging and interactive mobile and web apps.
Frequently Asked Questions
What kinds of questions should businesses ask on post-event surveys to gather meaningful feedback?
Businesses should ask a mix of open-ended, closed-ended, and scaled questions to gather comprehensive feedback.
What are the six main types of survey questions you can use to evaluate business event success?
The six main types include open-ended, closed-ended, nominal, yes or no, Likert scale, and rating scale questions.
How can small companies write effective survey questions to gain actionable insights from event attendees?
Small companies should focus on clarity, relevance, and alignment with event objectives to write effective survey questions.
What are the main benefits of using a mobile survey app to collect event feedback?
Mobile survey apps offer convenience, real-time data collection, and easy analysis of responses.
How many event-survey questions should I ask?
The number of questions should balance depth and brevity, typically between 10 to 20 questions, to maintain engagement without overwhelming respondents.
