Top Event Marketing Platforms to Boost Your Strategy

Why Event Marketing Platforms are Essential

Event marketing platforms have become indispensable. Just under 80% of event organizers consider in-person events vital for marketing impact. Whether hybrid, virtual, or in-person, effective tools help foster stronger connections, manage logistics, and increase ROI. The global event marketing market is projected to reach $722.67 billion by 2028, growing at 10.63% CAGR.

Supporting Stats:

• 52% of marketers say events offer the highest ROI.
• 71% of attendees use event apps to navigate experiences.
• 95% of marketers believe events help achieve business goals.

Key Features to Look for in Event Marketing Platforms

Choosing the right platform means knowing what to look for:

• Customization Options—Design branded emails, landing pages, or event portals
• Robust Analytics—Essential for measuring ROI, engagement, and optimizing future events
• Integration Capabilities—Choose platforms that connect with CRMs and marketing software to automate tasks and unify data
• User-Friendly Interface—Tools like Eventbrite simplify navigation for both users and attendees
• Scalability—Ensure your platform grows with your event size and complexity

Top 5 Event Marketing Platforms

Explore these standout tools based on versatility, ROI, and scalability:

1. HubSpot — Best for Marketing Automation. Ideal for budget-conscious marketers, HubSpot automates campaigns, tracks leads, and simplifies repetitive tasks. With built-in analytics, teams can measure performance in real time.

2. Eventbrite — Best for Comprehensive Event Management. From ticketing to promotion and analytics, Eventbrite offers an all-in-one suite: event analytics, ad creation tools, automated workflows, and reach and distribution. Great for events of all sizes.

3. Hoppier — Best for Virtual Catering. Hoppier enhances virtual events by offering physical and digital catering options. Improve satisfaction by letting attendees pick from local vendors, boosting engagement in virtual formats.

4. Attendease — Best End-to-End Solution. An all-in-one platform offering reporting, scheduling, registration, email campaigns, and event websites. Attendease is ideal for businesses managing multiple events with centralized control.

5. Mailchimp — Best for Email Marketing. Mailchimp's strength lies in advanced analytics, drag-and-drop builder, and email segmentation. Perfect for targeted campaigns leading up to and after the event.

Fliplet — Best No-Code Event App Builder

Fliplet allows you to create customized, interactive event apps—without coding. From registration to real-time notifications and analytics, Fliplet's no-code platform streamlines every aspect of the attendee journey. Why Choose Fliplet: integrations with CRMs and marketing tools; hybrid and virtual support; live polls and gamification; drag-and-drop builder. Book a demo to explore Fliplet's event solutions.

How to Integrate Event Marketing Platforms with Your Tools

Platform integration ensures efficiency and consistency. Live Sync—ensure real-time updates across tools to minimize data entry. Marketing Automation—automate communications triggered by attendee behavior. CRM Integration—centralize attendee data for better segmentation and follow-up.

Maximizing Engagement with Custom Experiences

Personalization increases participation. Include: recognition (e.g., social shout-outs, badges); live polling and gamification; AI-driven personalized reminders and updates; custom agendas and breakout sessions.

Automating Your Event Management Tasks

Reduce your workload with automation: real-time push notifications for attendees; automatic RSVP management and reminders; QR-code check-ins; auto-schedule and sync event calendars.

Measuring Success: Analytics & Reporting

Use analytics to improve future event performance. Post-Event—review session popularity, feedback survey results, and attendance rates.

Ensuring Data Security and Compliance

Choose platforms that meet standards like PCI DSS, ISO/IEC 27001:2013, CCPA, and GDPR. Fliplet and other leading tools comply with major data protection laws—instilling trust and safeguarding information.

Frequently Asked Questions